The Reincarnator and the Goblin Maiden’s Happily Ever After: Using a Past Life to Keep a Joyful Wife, Vol. 1

By Shinten-Shinchi and Tokima. Released in Japan as “Goblin Reijō to Tensei Kizoku ga Shiawase ni Naru Made: Konyakusha no Tame no Zense Chishiki no Jōzu na Tsukaikata” by Kadokawa Books. Released in North America by J-Novel Heart. Translated by Geirrlon Dunn.

Before we start, I really enjoyed one of the big twists in this book, and am going to have to discuss it, but I’ll put it after the cover image, so spoiler FYI.

And since I’m going to be talking about something I love as a spoiler, let’s start the review with something I loved less. This is, for the most part, a very good book, and I enjoyed both lead characters, their cool families, and their battle maids. But it does have a plot that I have always hated whenever I see it in both Eastern and Western books, TV< movies, manga, etc., which is the "if you're being bullied, the best thing to do is to get mentally stronger". Now, this isn't quite as bad as some – Ana's appearance is not, as of this first volume, something she can control, and we're given a real reason she doesn't simply tell an authority figure (in this case her mother). And the bullies do get theirs. But they only get theirs after Ana steps up and stops acting bullied. That leaves me conflicted.

Our protagonist is Ginorious, aka Gino. The fourth son of a viscount, he’s a commoner merchant due to being unable to inherit the title. Fortunately, he’s able to rely on his past memories from when he lived in Japan to help his business take off. Then one day his family get a marriage proposal from a duke’s family – i.e., they can’t turn this down. The family want him to marry their daughter Anastasia, who, due to a curse, has a lumpy forehead, long pointed ears, and green skin. She looks very much like a goblin, and has acquired a nasty nickname. Her other marriage partners were disgusted with her and treated her horribly the moment they were out of parental range. Fortunately for her, in his past life in Japan, Gino also had a terrible facial appearance, and spent his whole long life alone and unloved. So like hell he’ll let that happen to her.

So yeah. Let’s face it, when you hear “reincarnated from Japan”, you expect it to be, well, OUR Japan. And nothing in the first seventy pages or so says otherwise, except the occasional hint that Gino wears a mysterious ring. But as it turns out, the Japan he’s from is filled with magic, golems, etc. In fact, he was a golem engineer in Japan for most of his previous life. And what’s more, in Japan they knew a lot more about exactly what Ana’s curse is – it means she’s got far too much mana. Unfortunately, this isn’t Ehrenfest, and Ana cannot simply pour mana into various instruments until she’s better. Indeed, this world doesn’t really “get” mana that much. But it does mean that he knows a possible way forward. This was a great twist that helped distract me from “of course this will end with them curing her and she’ll be gorgeous”, which seems to be the actual long-term plot.

for the most part, this is really sweet and syrupy. It’s less good in the second half, not just from the bullying and more that I’m a bit sick to death of the school full of nobles by now. But it’s still a strong debut, and I will happily read a second volume.

The Condemned Villainess Goes Back in Time and Aims to Become the Ultimate Villain, Vol. 3

By Bakufu Narayama and Ebisushi. Released in Japan as “Danzaisareta Akuyaku Reijō wa, Gyakkō-shite Kanpekina Akujo o Mezasu” by TO Books. Released in North America by Airship. Translated by Alyssa Niioka. Adapted by Vida Cruz-Borja.

The general premise of “heroine goes back in time to her earlier self” stories, which Japan calls Yarinaoshi Loop, is that our protagonist tries to change things in order to change the future and in the end ends up changing everyone else’s lives for the better as well. Sometimes this ends up being the entire kingdom, where we see her do things like unite various kingdoms and solve famine (looking at you, Mia). But occasionally our heroine has a narrower focus. Claudia, in her first lifetime, ended up being sold into a brothel, and had firsthand experience of what a wretched life it is, as well as how, for so many women, there may be no other choice. We’ve already seen her rescue Helen from that life in the first book, and in the second book disguise herself to invest in the brothel she used to work in. But she’s not done. Here we see she wants to make sex work legal. Light novels rarely venture into this area.

(As a side note, if your villainess does not look at least as hot as Claudia does in that suit and hat on the front cover, try harder.)

There’s another foreign prince arriving in town, this one from fantasy… Britain? Denmark? One of those. Prince Seraphim is there to visit Sylvester. They have a Church problem – Seraphim’s nation is not monotheistic, and therefore the church which rules over Sylvester’s nation, as well as most of the others, dislikes them and won’t trade with them at normal prices. Seraphim is looking for allies. Meanwhile, Claudia accidentally murmuring about business when she’s thinking about ways to save the sex workers means her father gifts her a business to run – actually, more accurately an entire shopping center. And wouldn’t you know it, it’s in Seraphim’s home country! Now they’re all traveling to try to do various things, the most important of which may be to stop the evil church guy that always pops up in Japanese light novels.

The most interesting part of this book, aside from its putting the plight of sex workers front and center, is the addition of the cardinal, Nigel. Towards the end of the volume, the book felt it was moving far too fast, and I briefly wondered if it was a two-parter. That’s not the case, but I get the feeling that the author realized as they were writing Nigel that he made a great antagonist for Claudia now that Fermina is out of the picture. Nigel fills a lot of villain tropes – besides being a churchman who loves luxury and will happily kill women and children to get minions to obey him, he’s also dreadfully bored and regards Claudia, an unexpected element, as a challenge. Clearly we’ll be seeing more of him.

This isn’t fantastic, but is on the high side of very good, and Claudia is a great lead character. I’m happy to read more.

Too Many Losing Heroines!, Vol. 2

By Takibi Amamori and Imigimuru. Released in Japan as “Make Heroine ga Ōsugiru!” by Gagaga Bunko. Released in North America by Airship. Translated by Matthew Jackson. Adapted by Acro.

I had better get used to these books being backloaded in the second half, because I had the exact same experience with this volume that I had with the first. The start of this volume is packed with scenes designed to make the main characters annoying in a funny way, but I mostly found them annoying in an annoying way, particularly our narrator, who may be trying to contrast with the usual light novel romance narrators, but not by much, because like all of them he’s emotionally sensitive to everything but his own mind. As the book goes on, and it delves into the ongoing issues of Losing Heroine #2, and the way that sometimes even after you’ve been rejected you still have to see the guy you like every day, it gets a lot better. When he’s dealing with other people’s love lives, Nukumizu excels. When he’s dealing with his own inability to know what love feels like, you find yourself rooting for Anna. And I hate rooting for Anna.

As mentioned, our three losing heroines have all been rejected, but life still goes on. Anna attends a reunion and is horrified to discover her childhood friend and his new girlfriend acting like they’re already married. Chika is still in the same literature club with the girl who is now dating her crush, and is still being very smug about it. And then there’s Lemon, who seems to be… walking around town with Ayano? What? Is he cheating on his new girlfriend? Is Lemon trying to horn in on a brand new relationship? Nukumizu absolutely does not want to get involved, but he and Anna are forced to when they run into Ayano’s actual girlfriend, Chihaya, who also worries that something is going on between them, and decides to solve the problem by planting tracking devices on her boyfriend and following him around. This is a bad idea, FYI for new couples.

Lemon, frankly, has always given off the impression that she’s supposed to be the dumb one in our cast, but that’s mostly because the characters are all varieties of trope because this book is trying to be a deconstruction (which it succeeds at roughly 1/3 of the time). In reality, she studied hard with her childhood friend and crush so they could go to school together, and concentrates so hard at track because her family are all known for their brains and she doesn’t want to disappoint them, so plays to her strengths. She’s pretty emotionally mature here once she stops literally running away from her problem. As for Anna, who is clearly the secondary protagonist in these books, she kinda likes Nukumizu, and would be amenable to dating him, but she’s still too hurt by her previous relationship. so she needs him to do the job of asking her – and he’s NOT emotionally mature, so that’s not happening. I expect it won’t be happening anytime soon.

All this plus a very funny parody of Villainess isekai which, frankly, could easily be one – Chika should take that to a publisher ASAP. A combination of really irritating and quite heartwarming. In that order.