Bloom Into You, Vol. 1

By Nakatani Nio. Released in Japan as “Yagate Kimi ni Naru” by ASCII Media Works, serialization ongoing in the magazine Dengeki Daioh. Released in North America by Seven Seas. Translated by Jenny McKeon. Adapted by Jenn Grunigen.

One of the benefits of having been around in any fandom or genre for a while is the delight you find when someone takes what would appear to be another old, cliched take on an old, cliched premise and manages to breathe some life into it. I had already heard a lot of positive buzz about this title, but from what little I’d read about, I wasn’t sure what the fuss was about. The premise sounded like Maria-sama Ga Miteru clone #2,739, and the cover, featuring the cool black-haired sempai staring into the eyes of her no-doubt adoring kouhai. What I thought might be the reason it was catching on was the apparent lack of fanservice and “we need to lure in male readers”, which has been very common with the yuri genre lately. then I read the first volume, and I think I know why it’s so popular: Yuu, the main character.

Basically, while Yuu looks to be the main stereotype of the first-year yuri student, complete with handy uniform ribbon that will no doubt become crooked at some point, her personality is nothing like what you’d expect. She was confessed to by a guy who she’d been friends with in middle school, and takes a while to answer him as she’s trying to figure out the best way to do it. Seeing Nanami (the other main lead) forthrightly rejecting someone confessing to her, and getting further advice, gives her resolve, and she is able to say no. The interesting part comes when Nanami confesses that she’s fallen in love with Yuu… and Yuu spends most of the volume realizing she DOESN’T feel the same way. Her heart isn’t pounding. This is a nice reversal of the usual, where it’s the younger girl’s earnest, persistent efforts that eventually make the older girl fall for her (seemingly, usually the second girl will admit she was in love all along.)

Yuu isn’t exactly emotionless, but she’s very placid and calm much of the time, and it shows in her actions and her reactions. I really liked the scene where, after Nanami forces a kiss on Yuu to show that she’s not talking about the “admiration” kind of love, there’s an awkward silence and Nanami asks “what should I do?” Yuu, who knows her yuri cliches clearly, looks away as she asks “shouldn’t I be the one asking that?” As the book goes on, we learn more about Yuu (who has a very normal family who run a bookstore) and Nanami (who has a classmate and best friend who I’ll lay you two to one is secretly in love with her, though that seems difficult to say given how this title has caught me off guard so far), and deal with the Student Council Elections, which Nanami wins with the help of Yuu, who proves to be an excellent campaign manager. Throughout it all, Yuu continues to calmly and somewhat sadly realize that she ISN’T in love with Nanami, and she seems a bit puzzled by the fact that Nanami is seemingly OK with things being one-sided.

Basically, the story and characters here are excellent, and while it may seem like your typical high-school yuri romance, I was surprised several times throughout. Definitely recommended.

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  1. First off, great review of a great series!
    There’s going to be tons of repeated tropes with minimal variation in most yuri, but that’s one of the draws of any genre fiction so it’s hard to call expected/desired narrative structures and points bad things.

    Sorry to play genre police, but I just wanted to weigh in on the idea that most yuri is adding fan service and trying to pull in a male audience. I’m not sure which yuri you might be referring to, or where you get your yuri from (official English releases only vs. fan-releases), but this is not the case because the defining yuri serials (Hime et al) still push mainly for a female audience. That being said, the best/only place to get a grasp on yuri as romance genre fiction (rather than, say, psuedo-yuri action anime or slice-of-life school anime with mainly implicit female relationships) is on Dynasty Scans. This is the only place worth referencing when discussing the state of yuri. There will always be objectified women and lesbian relationships built for the male gaze, but these are hard to classify as yuri. As a genre, we have to tie it to the marketplace it comes out of and the readers. The readers of the yuri serials in Japan still seem to be predominantly women, or at least marketed to women, from what we can determine, armchair-style, stateside. These serials and these audiences are very clearly different from, say, games like Hyperneptunia or similar anime built for shippers. Bloom Into You and all of Seven Seas upcoming yuri titles fall into the romance genre fiction side of things, rather than the mainstream, hyper-sexualized things I think you may be referring to.


    • PS since I can’t edit. Maria-sama Ga Miteru is olllllld. It’s from like two yuri generations ago, at least. Yuri nowadays, while carrying on classic tropes, sure, can’t be understood from that angle. It misses the innovations of writers like Takemiya Jin and the whole yuri revolution of focusing on lived experience, which is heavily influencing the high school yuri stories still told like Bloom Into You.

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